glossary definition:
serum:

For beauty products, the word "serum" is used as a descriptive marketing term for a gel-like or fluidic product.

Often used to describe specialized product lines, the word "serum" usually indicates a high degree of potency, small bottles, and big price tags.

more general matches to this glossary term:
Juice Beauty
This all-natural organic skincare line uses globally sourced plants and botanicals blended in their patented fruit-juice base to deliver a daily refreshing boost to the skin.

B.Kamins Chemist
The B.Kamins line of skincare products, are based on the studies into effective anti-aging serums by Canadian chemist Ben Kamins. Kamins' research led him to find his solution in a serum derived from Maple trees. The B.Kamins range features the resulti..