from the Urban Decay website :
Urban Decay Cosmetics... feminine, dangerous, fun
When Sandy Lerner, animal-rights philanthropist and founder of Cisco Systems couldn't find the right shade of purple nail polish to satisfy her alternative make-up tastes, she decided to - once again - start her own company.
Sandy met creative dynamo Wende Zomnir through a mutual friend of her financial whiz, David Soward, and the two women were soon lamenting over the fact that there were 500 colors of pink polishes, but no high-quality options in shades of green or purple.
So in January of 1996, Sandy, Wende and David (now affectionately known as the Token Suit) launched Urban Decay. This line of alternative, never-before-seen colors began with 10 shades of lipstick and 12 shades of nail enamel and caused quite a stir in beauty and fashion circles when as appeared in national magazines with the tag line, "Does Pink Make You Puke?"
Apparently, the company had its finger on the pulse of alternative culture. Under Zomnir's creative direction, the trend-setting cosmetics company famous for color names inspired by the beautiful hues of America's urban landscape- Roach, Smog, Rust, Oil Slick and Acid Rain- has redefined how both consumers and the cosmetics industry look at color.
The often imitated company - whose dramatic nail, lip and eye colors have been featured on runways, television, in movies and magazines - is also distinguished by its line-up of trend-setting products and concepts.
Innovative products like Face Case, XXX Shine Gloss, Honey Body Powder have made Urban Decay a stand out in the industry. Among the fashion crowd, it's been the cutting-edge company to follow.
Urban Decay has also brought cutting-edge innovation to more mainstream products. Eye Shadow, Lip Gunk, Urban Camouflage Concealer and cruelty-free "Good Karma" Brushes are top-quality standouts.