from the Too Faced website :
"Why be pretty when you can be gorgeous?"
Based on the philosophy of “Why be pretty when you can be gorgeous?™,” TOO FACED® has set about to conquer the cosmetic world and provide every woman with the absolute best products available to create any look, whether it be subtle shimmer, high voltage glamour or rock star ravishing.
Considered a favorite among today’s hottest makeup artists and fashion stylists, TOO FACED® Cosmetics are used on movie sets, music videos and television programs including Desperate Housewives, American Idol, The View, and The OC. Jerrod and the TOO FACED® products have also graced the pages of some of today’s most influential fashion magazines including Vogue, Glamour, InStyle, Mademoiselle, W and Nylon. TOO FACED® was also given as gifts to presenters and nominees at the 2005 Academy Awards. Who needs Oscar when you have TOO FACED®, right?
Today, TOO FACED® is a flourishing cosmetic couture whose products are sold at fashionable boutiques and department stores nationwide including Sephora, Macy’s East, Nordstrom and Planet Blue in Malibu.