easy and pretty glamour

TheBalm brand is all about getting us back to the beauty basics. Today there are a rediculous amount of products available that we probably don't want or even need, so founder, Marissa Shipman decide to create the few make-up essentials that every woman needs to keep herself looking her best.

So how does the back to basics approach work? It means that by having a few high quality, multi-functional cosmetics in your make-up bag your always armed to be fabulous.
  • Popular products include: Plump your Pucker Lip Plumper TimeBalm Under Eye Concealer and Stainiac.
  • Founded in 2000 in San Francisco, California.

from the TheBalm website :
Do you have what it takes to be glamorous for your Daddy-O?
Marissa Shipman, Founder & CEO
Marissa realized that there were a few simple products she needed to help her feel glam all the time. Then she decided that if she needed them, other women probably did too.

So she went to Amazon, bought 11 books on how to make make-up and started mixing in her kitchen. "I went crazy. I had a web site designed, got incorporated, worked out a budget, and hired a chemist." And the rest is history! Well, not yet but with her great ingredients, gorgeous colors and fabulous scents, Marissa is certainly making make-up history.

Marissa has a Bachelor of Arts from Tulane University. Through her Theater Arts major and career in television production, Marissa developed keen insights into present day American pop culture that enhance her understanding of cosmetic trends. Marissa is glamorous and fun and her personality definitely shows through in her products.

visit the official TheBalm website