Shiseido
premium Japanese cosmetics since 1888

For more than a century, Shiseido has enriched women's lives with the highest quality, most gently effective skincare available.

Shiseido is Japan's oldest and most respected cosmetics company, it has long set the standard for cosmetics and skincare in Japan.
  • Shiseido were the first to create matte lipsticks.
  • Shiseido introduced Japan's first toothpaste in 1888.
  • Eudermine, Shiseido's 'Red Water' introduced in 1897 remains on the market today.
  • In 1918, Shiseido introduced Japan's first cold cream.
  • The Shiseido Art Gallery is one of the oldest existing non-profit galleries in Japan.
  • Shiseido continue to use animal testing.



from the Shiseido website :
The Perfectly Extraordinary
True Beauty, in the Japanese ideal, is a harmony of spirit and form: an outer reflection of the inner self. Shiseido introduced Japan's first toothpaste in 1888, Shiseido's Eudermine, a skin lotion so advanced that it is still sold today, was introduced in 1897, marking the shift from pharmaceuticals to cosmetics. They traveled abroad and incorporated aspects of French, arabesque, art nouveau, and art deco culture and design that still influence the current Shiseido aesthetic. In 1937, the company organized the Camellia Club for loyal customers, publishing a monthly magazine to provide them with beauty information. Membership eventually grew to ten million, or one in six of all Japanese women. Hanatsubaki, Shiseido's monthly magazine, is still published in Japan.

visit the official Shiseido website


Eudermine Revitalizing Essence
Eudermine Revitalizing Essence
Originally created in 1897, this ruby-colored lotion is Shiseido's trademark skincare product. Eudermine Revitalizing Essence soothes and hydrates the skin with an ancient mix of.. read more