from the Paula's Choice website :
real beauty. real value
For more than 25 years, Paula Begoun has studied, analyzed, tested, and critiqued leading skin-care formulations and makeup products to help women around the world understand whether a product was worth the money or could live up to the claims on the label. Paula’s exhaustive research and quest for high quality, reasonably priced products led her to develop her own premier product line of makeup and skin care products. In 1995, Paula’s Choice was launched.
Potent antioxidants, pH-effective exfoliants, and soothing water-binding ingredients that mimic the structure of the skin characterize Paula’s Choice skin care that, according to Paula, “will never contain synthetic coloring agents, fragrance, or any of the irritating ingredients that I warn about.” Better still, Paula is dedicated to ensuring superior quality formulations for all her products.
Paula’s Choice cosmetics offer beautiful textures and a diverse palette of flattering colors that can take you from daytime professional to nighttime glamour. With foundations that contain effective sunscreens, silky smooth powders, blushes, and eyeshadows, and moisturizing lipsticks and glosses, you will find professional makeup artist quality in every item. Paula’s Choice products are fragrance free and are not tested on animals.
Based near Seattle, Washington, Paula’s Choice products are shipped all over the world. To better serve the international community, there are Paula’s Choice distributors in Australia, Singapore, and the European Union.