Paula's Choice
no frills, no problem

Known to many as the Cosmetics Cop, Paula Begoun is really looking out for our best interests when it comes to our skin. As a beauty watchdog, she has published many books, appeared on many TV shows to answer our endless questions about just what we're getting when we buy skincare and cosmetics today.

An advocate for sun protection, Paula's own line is loaded with all the skincare and colorful cosmetics we could possibly want, minus the fragrances, colorants and high pricetag. Paula's Choice is definately worth checking out, if your looking for excellent skincare without the frills.
  • Do not test on animals.
  • Paula is the best-selling author of titles including “Don’t Go To The Cosmetics Counter Without Me,” “The Beauty Bible,” and most recently “Don’t Go Shopping For Hair-Care Products Without Me.
  • Paula has appeared on CNN, Oprah, Today, The View and 20/20.
  • All Paula's Choice products are free of synthetic coloring agents, fragrance, or many of the irritating ingredients found in other brands.
  • A portion of Paula's Choice earnings is donated to The Humane Society of the United States (HSUS) each year.



from the Paula's Choice website :
real beauty. real value
For more than 25 years, Paula Begoun has studied, analyzed, tested, and critiqued leading skin-care formulations and makeup products to help women around the world understand whether a product was worth the money or could live up to the claims on the label. Paula’s exhaustive research and quest for high quality, reasonably priced products led her to develop her own premier product line of makeup and skin care products. In 1995, Paula’s Choice was launched.

Potent antioxidants, pH-effective exfoliants, and soothing water-binding ingredients that mimic the structure of the skin characterize Paula’s Choice skin care that, according to Paula, “will never contain synthetic coloring agents, fragrance, or any of the irritating ingredients that I warn about.” Better still, Paula is dedicated to ensuring superior quality formulations for all her products.

Paula’s Choice cosmetics offer beautiful textures and a diverse palette of flattering colors that can take you from daytime professional to nighttime glamour. With foundations that contain effective sunscreens, silky smooth powders, blushes, and eyeshadows, and moisturizing lipsticks and glosses, you will find professional makeup artist quality in every item. Paula’s Choice products are fragrance free and are not tested on animals.

Based near Seattle, Washington, Paula’s Choice products are shipped all over the world. To better serve the international community, there are Paula’s Choice distributors in Australia, Singapore, and the European Union.

visit the official Paula's Choice website


2% Beta Hydroxy Acid Liquid
2% Beta Hydroxy Acid Liquid
This wonderful toner-like liquid applies easily for amazing exfoliation of blackheads and pores. The clear liquid dries invisble and works well under under moisturizer, sunscreen.. read more