from the Giorgio Armani website :
Master of Beauty
Designs for the face
Giorgio Armani cosmetics condenses all the finely wrought beauty of his fashion aesthetic into a collection of delicate liquids, pliant creams and deep pile powders which glide, seamless over contours of the face.
More than make-up, this is fashion transmuted into microfine pigments that melt with skin. It is as considered and subtle as the diaphanous layers and exacting tailoring that form his pieces on the catwalk. Fluid and free, light and luxurious, understated yet exquisite: with Giorgio Armani cosmetics you slip on the same soft color and sublime texture as his clothes.