from the Frownies website :
Hollywood's Beauty Secret
Frownies are facial pads made from natural, skin-friendly materials. Frownies are applied to the forehead and corners of the eyes and mouth to gently re-educate the underlying muscles to assume their correct, relaxed and natural appearance. Frownies, in fact, allow the deep expression lines to heal leaving younger, relaxed-looking skin.
Continual repetitive motions such as frowning, squinting, smiling, etc. cause damage to the facial tissue supporting the epidermis (visible layer of the skin).
Over time, this damage deepens and cells in some areas of the wrinkle slow down production of elastin and collagen, making it easier for the muscle to press the skin together. Cells in other areas build up and cause heavy sagging at the deepest part of the wrinkle.
There is a solution to this age-old problem. Frownies form a splint holding the visible layer of skin smooth and flat overnight while the skin cells reposition themselves supporting the natural, smooth, healthy-looking skin.
The first sign of deepening lines indicates the time to begin applying Frownies Facial Pads while you sleep. Moisten the back of the pad with Frownies Hydrator Spray and apply directly over the wrinkle.
It's never too late to splint deep lines with Frownies. You will see visible improvement overnight and continual use is the key to lasting results. Don't think you have to live with deep wrinkles. Frownies will diminish the visible signs of aging effectively and naturally.