GABA (Gamma Aminobutyric Acid)is an amino acid that is found in the central nervous systems of almost all living creatures, it is associated with the transmission of nerve impulses. Topical use of GABA poses no risk as it is produced naturally in both plants and animals.
from the Freeze 24/7 website :
Nature Not Needles
Freeze 24▪7™ is fully focused on bringing you cutting edge, anti-aging innovation through our portfolio of premium skincare products that deliver on their promises. Our Age-Less Skincare™ line utilizes the latest developments in cosmeceutical skincare technology and offers credible and safe alternatives to invasive, costly and sometimes harmful cosmetic procedures.
Our core mission is to be at the vanguard of product development; uniting the latest cosmetic and scientific advancements to create dynamic, breakthrough products that improve how we look, and in turn, how we feel. Freeze 24▪7™ was recently honored by Cosmetic Executive Women (CEW), a prestigious industry organization. Freeze 24▪7™ won the Enterprising Beauty Award which recognized the company for its innovation and entrepreneurial spirit in a small independent beauty company. The Freeze 24▪7™ commitment to innovation and our “mold breaking” approach to beauty belies the fact that we never takes ourselves too seriously (what fun would that be?). Freeze 24▪7™ is devoted to, and vigilant about efficacy and benefits...we will bring no product to market unless it provides truly unique benefits and lives up to its claims with no compromises.