from the Collective Wellbeing website :
A beautiful world begins with you
Little things count. Our day-to-day choices are the measure of our lives, and through our collective choices we gradually change the world, for better or worse. Just like an individual, a business enterprise has choices about its conduct. We strive to cunduct Collective Wellbeing by these standards:
To make products that work for you and deliver what you expect.
To give back to our communities in ways that you think are best.
To be aware of the consequences of our acts, and to strive to act in ways that make our world better.