from the Christian Dior website :
an icon for 50 years
From creation to legend, Dior has been the signature smile on women’s lips for 50 years. It is the success story of a cult lipstick, the timeless symbol of Dior makeup … born 50 years ago.
This first-ever Haute Couture lipstick is a revelation. It transcends trends and technologies, combining the seemingly incompatible qualities of perfect comfort and long wear. It's supple, satiny texture, it's sublime application, it's silk-shiny finish made it an instant – and still unchallenged – success.
Through the decades, this best-seller has been created in more than 500 shades, appeared in 5 inspired, original Couture cases – and is a triumph, with sales of more than 1,500,000 products per year. The quintessence of sophisticated elegance, sensuality and absolute femininity.