from the Borghese website :
We've been restructuring and refocusing the company. And like the best Italian design, we're now sleek, chic, and very contemporary. In a word bella! We've streamlined the lines, kept the best, and pared the total skincare and cosmetics collections down to what's essential, what's exciting. And we haven't stopped there.
As the Essential Italian Beauty Company, Borghese is more attuned than ever to the runways of Milan, with colors, textures and beauty moods influenced by the top designers. We see makeup and polished skin as the most modern fashion accessory a woman can have, and we're communicating that message through shade promotions and products designed to add must-have pizzazz.
We've also recently introduced innovative new skincare products, just right for today's market place. Like Cura C™ Vitamin C Eye Treatment with its revolutionary new texture and anhydrous water-free formula, a legacy treatment that's sure to build on our Cura C™ formulations. And Retin Intensivo Intensive Retinol Treatment, a gentle Vitamin A refinisher that helps smooth wrinkles.