from the BORBA website :
achieving beauty inside and out
BORBA’s beauty philosophy is something you feel from within. BORBA understands that much of what we do on the outside will affect how we feel on the inside, and that the key to true beauty is found in the right melding of the inner and outer person. BORBA also realizes that the same inner and outer fusing is true for skin and its overall health and appearance… hence BORBA’s Nutraceuticals™ and Cosmeceuticals™ were developed and have been clinically proven to work with your unique body's chemistry.
SKIN'S INNER AND OUTER PERSONA...
Keeping skin at its most beautiful requires personal attention, an awareness of the threats to its health, and an understanding that from the moment of birth, we begin to challenge the inherent beauty of our skin; first innocently, then more consciously through our life choices. We understand that skin’s outside appearance is a direct reflection of skin’s inner health, and we recommend you approach skin improvement two-fold…through skin’s inner needs, and skin’s outer needs.