The Body Shop
from the The Body Shop website :
feel good naturally
The Body Shop was founded by entrepreneur Anita Roddick who, in 1976, started retailing homemade naturally inspired products with minimal packaging.
The Body Shop rapidly evolved from one small shop in Brighton on the south coast of England, with only around 25 hand-mixed products on sale, to a worldwide network of shops. Franchising allowed for rapid growth and international expansion as hundreds of entrepreneurs worldwide bought into Anita's vision.
The Company's campaigns against human rights abuses, in favour of animal and environmental protection and its commitment to challenge the stereotypes of beauty perpetuated by the cosmetics industry, have won the support of generations of consumers. The company continues to lead the way for businesses to use their voice for social and environmental change.
Activism has been part of the DNA of The Body Shop. The past has been a testament to an extraordinary partnership with millions of men, women and children all over the globe. And what about the future? The unique blend of product, passion and partnership that characterises the story of The Body Shop will continue to evolve. It is a shared vision. So the great experiment goes on.
The Body Shop has always believed that business is primarily about human relationships. We believe that the more we listen to our stakeholders and involve them in decision making, the better our business will run.
In 1999 The Body Shop brand was voted the second most trusted brand in the UK by the Consumers Association. According to the 1997 Interbrand survey criteria, the company was named 28th top brand in the world, second in the retail sector. In a 1998 report, a survey of international chief executives in The Financial Times ranked The Body Shop the 27th most respected company in the world.