having fun with make-up

Since Benefit was launched in 1990 in San Francisco, the line has rapidly grown and is now sold in countless stores around the world. Their unique approach to cosmetics blends a light-hearted sense of humor with a keen eye for color and savvy problem solving.

Many of their products are easy to use and have become true must have items.

A visit to a Benefit boutique is always fun too, the staff are knowledgable and very helpful, it's a great place to go and play with make-up!
  • Not tested on animals.
  • One of the first lines to produce "cheek stains"
  • Benefit is owned by Sephora.

from the Benefit website :

Long ago, in a small Indiana town, two baby girls were born. Identical twins as a matter of fact. As the youngsters developed, interesting behavior became apparent.

Jean used the glowing behinds of fireflies to create elaborate face paint. Jane, on the other hand, spent hours counting Raisinettes, biting them in half and trading the smaller version for real-size M&M's Everyone who knew them said, "Jean's a right brain and Jane's a left! Together they're a perfect fit!"

Having just finished modeling in a series of Calgon TV commercials, the Ford twins had a desire for something new. In 1976, they opened their first makeup boutique, The Face Place. Their passion for makeup mixed with originality and a wacky sense of humor turned The Face Place into an instant candy store for the face and launched original products such as benetint, lip plump and ooh la lift.

Who could resist such tempting products without giggling and gossiping for more?In 1990, The Face Place was renamed Benefit. With five San Francisco Bay Area boutiques, the word began to spread. Benefit opened cosmetics counters at Henri Bendel, New York and Harrods and Selfridges, London, just to name a few. Currently, with close to 600 counters worldwide, an enthusiastic catalog, lively boutiques and a dynamic internet presence, Benefit continues to create products that are irresistible, fun and uniquely problem solving.

Women from 15 to 55 have come to rely on Benefit for fresh solutions to consistent problems that plague every generation. Products like boo boo zap, the super strength blemish blaster, and dr. feelgood, the ultimate skin mattifier, have quickly become every woman's best friend. Plus, gals love to laugh over names like "touch me then try to leave". cream and an eye shadow called, my date's my brother. You can always expect the unexpected from Benefit.

A double dose of know-how and creativity is why Jean and Jane continue to mix colors and creams and create whimsical lines and rhymes. The whole reason behind makeup is to feel good, so go ahead and smile. Benefit has just the product to conceal those laugh lines!

visit the official Benefit website

A hit for over twenty years, Benetint is a ruby red lip and cheek stain. Painted on the lips it will bring out a natural rosy flush. Dab it on the cheeks and work it in with the .. read more