from the Awake website :
AWAKE to Your True Beauty
A delicate young fern unfurls, revealing its inner beauty. This is Awake's distinctive symbol. It signifies an unfolding of hidden grace, an awakening. Just as a bud opens and exposes its unseen beauty, Awake's color and skincare products help each woman awake her own true beauty.
AWAKE utilizes state-of-the art Japanese technology to incorporate natural botanicals into formulations that are gentle enough for sensitive skin. Each product is designed to take a targeted approach that addresses specific skin concerns. Mineral oil-free, hypo-allergenic, no animal testing and fragrance-free (with the exception of Aroma Facial Oil and bodycare products).